In 2020, in partnership with Multicultural Marketing I authored a social media initiative to reach out to the local Hispanic community. The goals were to reach out and connect to Latin audiences who needed more detail and information on what the tournament experience would entail as well as sharing basic golf knowledge so that they felt connected to the game. We leveraged Latinx players to promote our message on their platforms as well as set up a welcome meet up event that would have shirts, food, a photo-booth and giveaways.

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The design was inspired by the Spanish style design of the clubhouse to create a Spanish tile pattern that incorporated elements from the tournament. We paired that with the branding of the event to create a campaign that matched the national advertising while channeling the unique purpose of the initiative.