For the 2021-2022 season, I was tasked with creating a photography driven visual campaign for out TPC Networks.
The goal of this campaign was to feature course beauties while channeling an elegant stature for our clubs. Working with the photography team we were able to capture serene course scenics and I developed a Lightroom filter that balanced the green of the course grass with the sky and other elements. This filter allowed us to have a consistently crisp and good looking treatment for the campaign and it has replicated well in print and digital applications. I made recommendations for updated typography, making unique selections for both print and digital to ensure legibility in all mediums.