Since 2017, I have lead the creative direction and executed the design for the both national and local marketing campaign for the PGA TOUR Champions brand. Over the years, I've had the opportunity to build a connection and rapport with the marketing and tournament teams. This has allowed me to consolidate a disconnected visual footprint, into a cohesive brand presence. 

 

  The campaign consists of print ads, HTML5 digital ads, social media and television promotion. Our goal for this year's campaign was to create a natural progression of energy starting from the regular season and leading to the playoffs. By incorporating a grit pattern, we were able to modernize the creative while also channeling the mood of a long season.