NFL Playoffs on Peacock
Role: Visual, Product & Art Direction
As we continued on-platform creative support for Sunday Night Football, we found ourselves with a one-of-a-kind opportunity as Peacock would host the first ever fully streamed NFL Playoff game. With this unique opportunity we knew that our platform creative would need to be sharp and bold.
In partnership with the Peacock Product team, we launched a visual experience unlike what is normally seen on Peacock. Over 23 million viewers tuned in to watch our NFL game and we made sure that the creative was true to the playoff intensity, consistent with our brand and most of all, appealing to our fans and subscribers.
Elevated Hub images that
scaled across platforms.
Generic images that align with the Playoffs look and feel to serve as placeholder while we await matchups.
Navigation Elements
Results
Peacock set records for the most-streamed live event in U.S. history and drove the Internet to its largest U.S. usage ever on a single day and the largest Internet event ever, consuming 30 percent of Internet traffic during the Dolphins vs Chiefs Wild Card Exclusive game.
Also streaming other Wild Card games, Peacock delivered its largest single day ever in audience usage, engagement and time spent, with a record 16.3 million concurrent devices.