PGA TOUR Mental Wellness
Challenge Overview:
Create the brand, visual identity and UI elements for an internal resource page for PGA TOUR Staff and players to access information about Mental Wellness programs offered by the company.
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I created the brand, style guide and used Adobe XD to create two options for visual elements. I decided to use a blue wash treatment and macro golf imagery to evoke a sense of tranquility and balance. For the final elements I worked with the external company to deliver assets such as imagery, icons, logos and partnered with them to ensure the execution of the site followed the guidelines we established.
WIREFRAME
With limited access to copy, I began laying out options for the frame of the page and facilitated the copy team in filling in the gaps for what these areas could house.
FINAL PRODUCT
Using the wireframe, we worked to ideate the content and imagery placement using the guidelines and look I established.
Results
Since launch, we have seen increased use of the benefit from PGA TOUR Staff and Members. Partnering with the Mental Health and Affinity group to share the resource, there has been increased engagement as well as open conversations about mental health and seeking help.
