Amazon Music Live
Role: Visual, Product & Production Design
I joined the Amazon Music team to support the launch of Season 3 of their program Amazon Music Live, a series of concerts streaming after Thursday Night Football. The goals in this project were to transition the team's design workflow into Figma, support the product experience across Amazon owned and operated platforms and facilitate in the production week over week as concerts were launched.
Figma Transition
Part of my role with Amazon Music was to facilitate the transition of their workflow into Figma from Adobe Photoshop.
I built their design system within Figma, transitioned their production workflow and trained the team on best practices and tricks. Using components and variants throughout the process was a huge facilitator in efficiency and helped the team produce 25-40% faster on some weeks.
Defining the Safe Areas
I worked with internal teams to help define the experience across Amazon owned and operated platforms such as Prime Video, Amazon Music, FireTV and Twitch. Through collaboration with several teams we defined and adjusted safe areas for assets produced across all platforms to consistency and accessibility on all products.
Cross-Platfrom Experience
As we scaled the launch across several platforms, we ensured that the creative would replicate across desktop and mobile. Through collaborations with the larger Amazon team, we were able to define the product experience to promote the concerts throughout the season.
Email Design
Landing Page Design
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Visual & Experiential
In addition to the digital experience, I also had the opportunity to assist with OOH, paid social, experiential and other digital components for the events. Working with the team, we ensured we remained consistent and true to the design toolkit while giving each touchpoint it's own unique touch and personality. This meant working with a wide array of specs, file types, and deliverables.
Assisting in the production of these concerts was rewarding and fulfilling to be able to work in so many different ways to bring it to life.
Results
Week over week, each concert exceeded the number of streams from the last. Topping at 164k streams through Week 7, final numbers are to be determined. Each concert tickets sold out within the first day of tickets being on sale, with the exception of one week. With the enhancements to the workflows and experience, we were able to promote sooner and min more places to encourage fans and concert goers to buy tickets or stream online.