2024 French Open
Role: Visual, Art Direction & Content Design
2024 brought me the opportunity to art direct the on platform visual direction for the French Open, also known as Roland Garros. With months of planning thanks to Long Range planning meetings, I was able to put together a comprehensive visual approach for the content support of this tournament.
The direction varies according to the anticipated consumption and accounts for the quick turn arounds needed for live support. In the end, out creative helped propel this event to blow past all projected hours watched and was a successful and smooth execution!
Design Approach
Design Evolution
The French Open was the first Editorial led Sports campaign art directed and overseen by me. As we evolve into a design model where we leverage the brands and partners that we represent, this has become the model for how to execute authentic, industry leading creative.
I was able to provide a scalable design approach and define solutions for coverage of a wide range of distinct scenarios to ensure an optimal on platform experience.
Support Numbers
100
APPROX
70+
CUSTOM ASSETS
DESIGN HOURS
3
DESIGN TIERS
Content Strategy
Results
The 2024 edition of The French Open at Roland Garros is now the most-streamed French Open ever, adding 47.2k paid subscribers exceeding the projected 36k. By launching visually stunning and true-to-brand artwork, we were able to guide fans to each match and welcome them to the Peacock Sports experience.
15.7k
PAID SUBS
1.7M
LIVE HOURS STREAMED
61%
YOY INCREASE