kubji

campaign

challenge:

Bring awareness to the loss of wild tigers across the world, how rapidly tigers are disappearing, and the causes behind that. Traditional Chinese medicine has resurfaced as a trend and the spread of those has hurt tigers.

solution:

Target people who are traveling internationally and bring awareness to the fact that some traditional Chinese Medicine uses Tiger parts and inform them on how tiger parts are used. This is achieved through eye-catching illustrations paired with signage, flyers, posters and a website.

Click below to see the prototype.

invision prototype
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