heat nation

multimedia campaign

challenge:

Create the look and feel of a regular season campaign for the Miami HEAT. Create solutions that enhance the fan experience and promotes a unified community around the franchise.

solution:

Pulling from the Art Deco history of Miami, the solution incorporates geometric shapes and typography blended with layering to allude to the energy of the team. The colors are traditional HEAT colors that are combined with player highlights to create excitement around the in-game experience.

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