bidi bom bom

packaging

challenge:

Create a packaging solution for hand-made tortillas to bring higher quality and no-stick tortillas to grocery stores while also appealing to a younger latino audience.

solution:

Using a color palette and pattern which appeals to the younger generation of Latinos living in the United States.. The brand and packaging is inspired by the most famous Latin-American of this generation, Selena and her song “Bidi Bidi Bom Bom.” By incorporating both English and Spanish elements, Bidi Bom Bom ties-in the flavor of a traditional Mexican household with a young modern style.

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